Sweet Ben
Tech can feel cold and impersonal, and when it comes to advanced tech like AI, a lot of people often struggle to comprehend how it can positively affect our everyday lives. With the new Galaxy Z Flip6 with built-in AI set to launch, we needed to prove the tech is approachable and beneficial to all.
To make Galaxy AI approachable, we created ‘Sweet Ben’ - a friendly, furry playground-dwelling creature that’s so cute you just have to take a selfie with him. But he’s also so big it’s impossible to take at arm’s reach without the new Galaxy Z Flip6 and its AI feature that frames the shot for you, hands-free.
Created in collaboration with James Dive and Scoundrel.
The selfie you have to have, is just out of arms reach
‘Sweet Ben’ is a whooping 3m tall x 4m wide x 3m deep, weighing in at around 500kg. It took 3 days for the machines to cut him out. And a whole lotta hot pink eco shag to dress him.
500kg of Sweet Ben
