Cow’s Play
Turns out you really can buy happiness and it only costs an extra 90 cents.
Norco, Australia’s oldest dairy co-operative, does everything they can to keep their cows happy and healthy. This helps them make tastier milk*, but that comes at a price. It makes Norco milk 90 cents more expensive than the cheapest brands on the shelf - at a time when consumers are trying to save every cent on their shop.
Norco was the only branded milk to grow its market share during the campaign.
+14% increase in new-to-brand customers
+10.4% brand growth penetration
15,713 players in 532 cities & towns across Australia.
The game
Norco turned their milk bottles into AR Games so Australians could learn the value of happy, healthy cows through play. Within the first week of the game, thousands of scans were registered. You can take it for a spin here
