To challenge the set and forget mindset that a lot of Aussies have, this integrated campaign, ‘Get super close to your super’, sees members confiding in AMP about situations typically reserved for a close friend. AMP’s Super Coaches are on call to help you understand whether your barista crush can be your super beneficiary. Spoiler alert: they can’t.”

These spots were directed by Damien Shatford from Sweetshop.